Posts tagged ‘giorgio armani’

acqua for life gets started

Some time ago I told you about the cooperation of Giorgio Armani and the Green Cross to enable clean water for everybody. Unfortunately the website was not very interactive and informative. But I’ve got good news: it’s online.

get involved with aqcua for life

On the website you can join the Facebook group. This will make sure more clean water will be donated. You can also invite your friends to get involved in with this cause.


The goal of this action is to give 40 million litres of water to people who really need it. But it;s only a fraction of the 900 million people who don’t have access to clean water. The project starts in Ghana with supporting the smart water for green schools project. In this country 40% of the people don’t have access to drinking water. The project goes on after Ghana.

Sources: Aqcua for life challenge, Glamour

Related items:
Unicef teams up with fashion label?


unicef teams up with fashion label?

Is fashion really turning green? Looking trough Dutch Glamour my eye caught an advert from Giorgio Armani with the header Aqca for life. It says the company supports an Unicef tap project. Every bottle of perfume represents 100 litres of water. Too bad the Italian company’s facebook page is not working and the website doesn’t say a lot either. Another case of greenwashing?

The website of the World Water Week doesn’t give any answer as well, so maybe we’ll never know. Anyhow, I’m glad that such an influential brand’s paying attention to such large cause 😀

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