Is fashion really turning green? Looking trough Dutch Glamour my eye caught an advert from Giorgio Armani with the header Aqca for life. It says the company supports an Unicef tap project. Every bottle of perfume represents 100 litres of water. Too bad the Italian company’s facebook page is not working and the website doesn’t say a lot either. Another case of greenwashing?

The website of the World Water Week doesn’t give any answer as well, so maybe we’ll never know. Anyhow, I’m glad that such an influential brand’s paying attention to such large cause 😀

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